We have launched our seed round led by R3I Ventures.

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Early Traction

Rubens Technologies secured early grant funding from the Australian Federal Government, the Victorian Government, and the City of Greater Geelong who helped develop the MVP and the prediction algorithms during 2018 and 2019.

Our product and business model has been refined by working with early customers on pilots and proof of concept work. Early customers include Agriculture Victoria, Dole International, Costa Fresh, Queensland Department of Agriculture and Fisheries and Zespri International.

From 2020 we are working with Summerfruits Australia and the Food Agility CRC project for real-time prediction models to boost Australian stone fruit exports.

Go to Market Strategy

Our business model is based on quality prediction and authenticity/provenance as a service. B2B model, partnering with major agribusiness players to scale across global markets.


Finance & into the Future

IP Protection and Trademark
Provisional patent application lodged

Finance Leverage
Secure a 1.5x leverage on the private investment through R&D grant credits (40% rebate) + non-dilutive funding from Accelerating Commercialisation Australia grants + Victorian Government Manufacturing grant.

Product Milestones
• Small batch manufacturing of sensors
• Software API
• Algorithm Roadmap expansion to include inputs for the financial markets

Growth & Licensing
PI’s to Growers association, Quality Assurance providers, Smart Farm Intelligence vendors and large agricultural producers and distributors.