Rubens Technologies

Our Company

Rubens Technologies was established in 2018 by Daniel Pelliccia, to develop and market the innovative light sensing analytics for the agribusiness sector.
Established in 2018, Rubens Technologies got off the ground with grant funding from the Australian Federal Government, the Victorian Government and the City of Greater Geelong that helped to hire the key contractors to develop an MVP and secure the first paid pilots.

Rubens Technologies graduated from the Runway HQ, the fantastic Victorian regional accelerator in Geelong, and attracted funds from HortInnovation that enabled the first field pilots of the sensor with stone fruit.

Since then we have been working hard to develop prediction models for a large variety of crops and to establish commercial pilots in Australia and internationally.

In 2020 R3i Ventures General Partner and Board Advisor, Leesa Soulodre joined Rubens Technologies in the Executive role of part time Chief Growth Officer. Leesa brings a wealth of experience in commercialisation and strategy consulting. Rubens Technologies is now working on the second stage of product development to scale up globally with its Assurance partners, as a regulatory food intelligence vendor in the global food safety and testing category.


The Team

Daniel Pelliccia

Co-Founder and CEO

Physicist and data scientist. Daniel started his career as a physicist, developing imaging and sensing models for large scale facilities such as particle accelerators and synchrotrons in Europe, USA and Australia.
Daniel has been awarded an Early Career research award by the Australian Government in 2014 and developed technologies for microscopy and medical imaging.

After leaving academia, Daniel started a successful technical consulting career in the field of imaging technologies and machine learning analytics. Some of his clients include the Victorian Government (Australia), the Australian Nuclear Science and Technology Organisation, Agriculture Victoria and the Department of Primary Industries (Queensland, Australia).

Leesa Soulodre

Co-Founder & CGO

As a serial in/entrepreneur and venture builder, Leesa Soulodre has worked for 20+ years on the cutting edge of innovation, technology and strategy consulting, advising 400+ multinationals and their start-ups in 19 sectors across Europe, the Asia-Pacific and the Americas.

From 2011-2014 Leesa worked with the world’s largest pension funds, asset managers and financial data providers on the development and commercialization of new ESG, Governance and Forensic Alpha Models with both GMI Ratings, Inc and Reprisk AG for portfolio risk management. These models are used today in the platforms of Factset, Six Telekurs, Interactive Data, Sungard, DJSI, and the FTSE4Good.

Leesa is an Adjunct Professor at SMU and IE Business Schools where she lectures on digital transformation, critical thinking and masters vs robots in a smart nation on the MBA, EMBA, Executive Education and Singapore Institute of Directors programs.